Martell the Journey, an interactive and immersive visitor experience at its historic Gâtebourse site in Cognac.
With Martell the Journey; visitors can map out their personal voyage of discovery according to their own interests and inclinations. Three themes – Heritage, Savoir-Faire and Part des Anges – offer different and complementary perspectives on Maison Martell.
The Heritage pathway, richly illustrated with archive materials, traces the history and international development of the House since it was founded by Jean Martell in 1715.
Savoir-Faire offers an encounter with the artisans whose specialist skills contribute, not only to the creation of Martell cognacs, but to the House’s worldwide reputation for excellence and expertise.
Finally, Part des Anges is a multi-sensory pathway whose novel, interactive installations enable visitors to explore cognac in an entirely original way.
By the end of their Martell journey, visitors will have gained a fascinating insight into the 300-year-old House: the legacy of its founder Jean Martell; the specificities of terroir, distillation and ageing which produce the unique taste of Martell cognacs; the intriguing words, aromas and even sounds of the cognac-making process – not to mention the myriad ways in which cognac can be enjoyed.